I love Lolita fashion. It is just so incredibly expressive and versatile with so many subsets, but all based around a general look. The common misconception with Lolita is that it is all lace and frills, but actually, there are many looks included in Lolita fashion, that have not much detailing at all. These are some of the most popular types of Lolita:
Gothic Lolita: primarily influenced by the Victorian style of dressing, not cyber-goth style, so it is about modest outfits, mainly recognisable by the puffed sleeves and bell sort-of shaped skirts. The colour palette usually consists of rich, dark colours like burgundy and classic black and white. The makeup for this look is not white face and black lipstick, but more elegant makeup, with paler skin and the 'bitten-lip' look, although that is not a rule. Gothic Lolita can often be confused with the term Elegant Gothic Lolita, which was the name made by the J-rock artist Mana for his clothing range Moi-Meme-Moitie.
Sweet Lolita: The most girly and decorated Lolita look, which is the one most portrayed description of Lolita. It is the most OTT style and contains the most frilly bits! It is a very child-like branch of Lolita, with big barrel curls and a colour palette of most soft colours, predominantly pastel pink and blue. (Can actually be any colour, as long as it is not neon.) Cherries and bows are the most common prints or motifs attached to Sweet Lolita.
Guro Lolita: or 'Gore Lolita' it means gory! Normally how gory it is depends on how you decide it needs to be, or what the occasion is, and can range from an eyepatch to blood stained dresses and an arm sling! The look is best if it is not overdone though, as it is meant to portray a kind of broken doll look, which is gruesome, yet innocent.
These are a few of the most common types of Lolita, and are my favourites, along with Classic, Aristocrat and Wa Lolita. Thanks to lolitafashion.org for some pictures that helped my descriptions. Love!